In a word, here's how politicians raise money: fear.
The typical fundraiser is an appeal for money to keep the boogeyman du jour at bay. You've seen 'em: If so-and-so wins the world will end and you'll lose your immortal soul and your Google stock.
Can we stand four more years of the Bush war? Can we stand to have Hillary in the White House? Can we stand by while gays destroy the sanctity of marriage? While abortionists murder the unborn? While the Republicans shred the Constitution? While Al Qaeda plots to murder us in our beds? While Republican senators and airport policemen spend all afternoon hogging the toilet stalls, preventing decent travelers from finding a place to poop? etc.
John Edwards decided to go a different way. Contribute to his campaign and you'll be entered into a drawing to go to New Orleans with him to work with him "alongside families who are rebuilding their homes and their lives."
Mickeleh's Take: A politician ppealing to goodness, generosity, and our better natures? Hmmm. Isn't this newsworthy in the traditional "man-bites-dog" sense? Which means it will go unnoticed in a media world where the top stories are a girls doing an awkward dance in her undies and a football player turned murderer makes a grab for sports memorabilia.
Here's my suggestion, John. You want coverage? While you're in New Orleans, get your hair cut in a local barber shop. And throw the guy a $400 tip.