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THIS is the Change We Need: Toughest Obama Commercial Yet.

Slated to run on national cable and in battleground states. Also slated for a lot of free showings on cable news shows, followed by talking heads. Can't wait for Keith and Rachel to weigh in on this one.



Mickeleh's Take: I thought the last two were on the right track. This one pulls into the station and unloads a can of whup ass. McCain earned this one. As for the rest of us: let's get out there and canvass. Do you know how your neighbors are voting?

New Obama Ads: Back on Track

One of the most pernicious fallacies perpetuated by media coverage and polling is that a presidential campaign is a form of job interview. Do the candidates care about people like me? What have they done? What do they know? Are they strong, resolute, compassionate?

All that's important, but it leaves out something more important: We're not hiring an individual. We're installing a team, a party, a governing philosophy. The outcome of an election is most important to people who want jobs or contracts with the government. It's all those department heads that actually do the governing and regulating. It's the corporations they contract with and write laws to favor that actually do the screwing us over.

Yes, the president makes the call on the big issues—but usually picking from a range of staff-prepared options.

That's why I love the approach of these two recent Obama ads that talk about McCain's staffing choices.

His Administration

It's Over

Mickeleh's Take: Talking about lobbyists too hip for the room? I hope not. Because this is the real issue. McCain-Palin would like us to believe that we can throw the bums out by electing them. Who are they kidding. They are the bums. And this year they have nothing to peddle but lies, distortions, attacks, and smears. I've had enough.

Helping McCain Use a Computer

Yesterday, Obama released an ad that reminded us that McCain still doesn't use a computer and can't send email.

Magically, as though their strings are all pulled by the same puppet master, the usual suspects in the right wing blogosphere lit up in outrage. Their claim: McCain can't use a computer because of war injuries. (Did you know, by the way, that he was a POW? Never talks about it, so you might have missed the news.)

Here's some news that John McCain and the right wing attack dogs may have missed: Computers have had adaptive devices and software since before John McCain was first elected to the Senate. Computers are accessible to folks with disabilities far more limiting than McCain's.

Voice recognition and dictation software is now rated at 99% accuracy. (Which is better than my typing skills.)

Two solutions worth looking into are Dragon Naturally Speaking and IBM ViaVoice

John, I know you can't read this yourself, given your current skillset, but maybe someone will notice it and pass the word along. Welcome to the computer age. Seriously.

Mickeleh's Take: McCain supporters, if you have any positive energies at all, please channel some toward helping your audience learn about accessibility options for people with disabilities.

John McCain Taking Campaign Cues from Pat Nixon and Nancy Reagan?

Enduring images in my memory: Pat Nixon standing silently, gazing adoringly at Dick when campaigned; Nancy Reagan doing the same for Ronnie.

Based on the news clips, it looks John McCain has been going to school on Pat and Nancy. He's learning to beam his admiration at Sarah Palin, who takes on the traditional Republican campaign task of lying through her teeth.

Joe Biden: "The Silence of the Republicans"

Here's what Joe Biden heard at the Republican convention. And what he didn't hear.



Mickeleh's Take: Please sir, I want more.

Palin: The Perfect Candidate for the Twitter Era

Mickeleh's Take: Sarah Palin is the perfect candidate for the Twitter era. Her resume can fit into 140 characters.

PUMA Bait, the Video

Playlist: Best Speeches of DNC08

McCain goes for the PUMA bait.

All week the Dems have been telling us that McCain doesn't have good judgement. His first presidential decision—picking a running mate—confirms it. Meet Gov. Sarah Palin of Alaska (44) who reaches us across that bridge from nowhere.

Ooh, look a woman. Oh, so mavericky. Guess that'll stick it to Obama for not picking Hillary. Hey, PUMAs (all seventeen of you)! You were right. McCain is the one, isn't he? (PUMAs here's your essay question: compare and contrast Sarah Palin and Hillary Clinton. I think McCain just insulted you. Big time.)

The Constitution defines only two responsilities for the Vice President: To preside over the Senate and to succeed the President in the case of death or resignation.

Get that? A Vice President needs to be prepared to be President. Go work on the concept of President Palin for a while. I'll wait.

Back? The big case that McCain is making against Obama is that he's not qualified for the job. Get out your balance scale, boys and girls. Put Obama's qualifications on one pan, Palin's on the other. Can McCain say with a straight face (or even with his crypt-keeper's forced grin) that Palin is ready but Obama is not? Well, maybe he can. But that goes right to the issue of his judgement.

If (G-d forbid) McCain becomes president... and if (G-d forbid) Palin has to succeed, her only hope would be to appoint Cheney as Vice President and follow the GWB model. (Just kidding. A Vice Presidential appointment must be approved by a majority of both houses of Congress.)

Mickeleh's Take: First decisions: McCain goes for the PUMA bait. Obama goes for someone with deep knowledge of domestic and international affairs. Are you scoring this at home?

I've just made a movie of this post. You'll find it here.

Watch This Hillary Delegate Run Away from McCain

Here's the latest (in a series of three, so far) McCain ad hoping to pick off disappointed Hillary supporters. It's a testimonial from a woman named Debra Bartoshevich, itentified onscreen as a "former hillary delegate."



Mickeleh''s Take: The funny bit comes at the end. As McCain's image dissolves on, Debra skedaddles away from him. Like most Hillary supporters with a lick of sense, she'll be smart enough not to vote for another four years of Bush policies. I'll bet the odds are good that she'll vote for Obama - Biden.

McCain Camp Scratchin' Through the Teflon?

When John McCain said he needed some staff help to sort out how many houses he owns, he opened the door to Obama's strongest negative ad of so far.



This one has legs. That's clear from how hard the McCain camp and camp followers are struggling to quash it. They've even gone so far as to bring out the POW shield. McCain spokesperson Brian Rogers told the Washington Post: "This is a guy who lived in one house for five and a half years -- in prison." The Rogers line reads like it originated in the writers' room of a late-night TV show. (Although he might want to punch it up from "one house" to "one room." Rim shot.)

McCain is quickly passing from being reluctant to talk about being a POW never shutting up about it. Just as Giuliani managed to turn 9-11 into a punchline, McCain can do the same for his POW ordeal.

Mickeleh's Take: What McCain endured was dreadful, but if his campaign persists in exploiting it as the prize in a Survivor-style immunity challenge, they're wrong. Even Teflon wears out if you don't treat it with respect.

Addendum: digby covers this same territory, as usual much more eloquently and with more punch, "A noun, a verb, and POW" Go digby.

Did War Candidate McCain Just Show the White Flag?

Did the McCain camp just blink?

After days of saber rattling, using the Russian action against Georgia for partisan purposes to paint Obama as "not ready," McCain finds himself isolated at at the belligerent fringe of neo-con opinion. Obama, Bush, the EU, and even Cheney, are unfied in calling for a more nuanced approach.

According to MSNBC's First Read, Obama's foreign policy advisor, Susan Rice, characterised the McCain position this way:

"We cannot shoot from the hip. We cannot act on the basis of ideology and preconceived notions. When this crisis began, Barack Obama, the administration indeed, and all of our NATO allies took a very measured and reasoned approach, because we were dealing with the facts as we knew them. John McCain shot from the hip -- very aggressive, very belligerent statement, and he may or may not have complicated the situation."

The McCain response? From spokesperson Tucker Bounds, "“During an international crisis when bipartisanship is needed most, it’s disappointing that the Obama campaign has chosen to launch inflammatory and baseless political attacks.”

Say, wha? Is the McCain camp suddenly retreating to "politics stops at the water's edge"? Oops.

MSNBC details a whole string of inflammatory and baseless political attacks on this issue by Sens. McCain, Graham, and Lieberman and Gov. Jindal. But now that it's clear how out of bounds "More Wars" McCain has been on this issue, the McCain camp calls for bipartisanship.

Mickeleh's Take: I think we saw Mr. Tough Guy blink.

Clinton's Speech and What Seinfeld Once Told Me

Earlier today, I listed three things that I hoped Sen. Clinton would deliver in her endorsement speech: 1. Acknowledgement of Obama's victory. 2. Endorsing Obama as the agent to achieve her goals. 3. Making McCain an unacceptable choice for her supporters.

She delivered on the second in full and merely hinted at the other two, but she did something even more important. She tuned her speech brilliantly to the expectations and emotions of her supporters and she moved them towards acceptance and support of Barack Obama.

I want to talk in depth about what she accomplished, but I'm going to start with a long diversion.

One night in the eighties, the Improv in L.A. arranged a showcase for some of the hot San Francisco comics of the day. The house was filled with producers, agents, scouts. A bunch of comics had flown down from the Bay Area to perform. After the last San Francisco comic finished, half the audience left the show room and headed for the bar.

But the show continued, and the next comic up was Jerry Seinfeld. This was in the time after his role in Benson had ended, and a few years before he got his own show on NBC. He was one of the strongest standups working at the time.

But this night, he went onstage to an audience that had just been disrupted by a major exodus. There was a long pause in the show. The remaining crowd was left talking amongst themselves. Then Jerry came up and did his set. He got some laughs, but not too many. It was tough going.

When he came off stage, he told me, "That was one of the best sets I've ever done in my life." I asked him how he could say that. What he told me was one of the most important lessons you can have in communication.

He said he always rates his own sets on the basis of where the audience is when he starts and where they are when he finishes. If you have any comedy chops at all, you can get up before a hot Saturday night date crowd and kill. The audience starts at a 10 and you keep 'em there. Maybe get them to 11. What Jerry was so pleased with this night at the Improve was that he took a non-audience, just a few clusters at tables talking amongst themselves, and brought them from minus -10 to a healthy 5.

Communication is always about moving an audience from point A to point B. You can't start your speech at point B.

I like to talk about what I call "The Parable of the Taxi." If you call a cab to take you to the airport, it doesn't do any good if the driver heads right to the airport. He has to come by and pick you up first.

Which brings us back to Clinton's speech. She did a masterful job of coming by to pick up her audience before heading to the airport.

She wasn't talking to the crowd at an Obama rally. She was talking to her own supporters, people who had invested their time, money, and aspirations in her quest. She needed to connect with them and move them.

That's why it was important for her to spend as much time as she did rehashing her campaign themes and connecting with her voters. Some critics pounced on this as an unwarrented "all about me" indulgence. But that's not the case. It was all about her audience.

As for the three things I had hoped for, she delivered best on endorsing Obama. She listed her goals and made a refrain of "...and that's why we need to help elect Barack Obama our president."

She did acknowledge his victory, but did not explicitly embrace it's legitimacy. She still flirted with claiming a popular vote majority.

As for making McCain an unacceptable choice, she did it only by implication. She didn't name him. She didn't even name President Bush. Instead, Clinton talked about how the past seven years were a set-back and diversion from the goals that she and her supporters are fighting for.

The conclusion of the speech was another master stroke. Where the opening connected with her supporters on the basis of their shared history, the conclusion connected with the emotional state of their dissappointment. If Clinton is to succeed in bringing her supporters to Obama, this is, perhaps the most critical area to address. "Always work hard, and when you stumble, keep faith. ... and never listen to anyone who says you can't, or shouldn't go on." I trust that means "go on to get Obama elected."

Mickeleh's Take: This speech wasn't for Obama supporters. It was for Hillary supporters. It didn't do everything I hoped for, it did a few things I wasn't clever enough to hope for. I look forward to joining with Hillary's devoted and passionate supporters in reaching our shared goals.

What HRC Must Do In Her Speech: Obliterate McCain

Sen. Clinton is about to make her concession speech. I'm looking for three things:

1. Concede that she lost fairly. This will be tough for her. She's been making the case that she's the real winner based on popular vote. It's false claim for two reasons. First, the contest was always about delegates, not popular vote. Second, her count takes unfair advantage of the fact that Obama supporters in Michigan had zero opportunity to vote for him. Zero. And it takes advantage of the fact that some caucus states simply didn't report any vote totals. Obviously the super-delegates were not persuaded, but many of Clinton's supporters were. To them, Obama is a trickster and a usurper. Clinton has to fix that.

2. Annoint Obama as a strong advocate for her own agenda. She needs to let her supporters know that Obama will work for the issues that she values. There is very little that Clinton and Obama disagree on. The only significant issue is whether participation in a health care system should be mandatory or voluntary.

3. Kick McCain in the nuts. Hard. Somehow her hardcore supporters have the notion that Obama is the anti-Hillary. That's just crazy talk. It's a hookah vision. She needs to tell the Harriet Christians of the world, in the friendliest way possible,what W.C. Fields told Grady Sutton in The Bank Dick, "Don't be a luddy duddy. Don't be a moon calf. Don't be a jabbernowl. You're not those, are you?" Do you want what Hillary wants? McCain ain't gonna get it for you.

Mickeleh's Take: It was Clinton who famously brought the threat of obliteration into the campaign. It's time for her to obliterate the idea that McCain is an acceptible plan B for her own supporters.

Rep. Insee's Menschy Letter Endorsing Obama

My Congressional representative (and former Clinton superdelegate), Jay Insee (WA-1), announced his decision to endorse Barack Obama for President. It's well done, menschy, with a powerful unity message to both Obama and Clinton backers.

Dear Michael,

First of all, let me offer my congratulations to those who helped Senator Obama secure his historic nomination.

As this Democratic primary process concludes, I want to let you know that I am going to work very hard to help unify our party behind our nominee, Barack Obama. This Saturday, Senator Clinton will announce her support for Senator Obama, and I will be officially endorsing his candidacy as well.

Some of you who receive this are strong Hillary Clinton backers, and have passionately supported her campaign. Others of you are strong Barack Obama supporters and passionately support his candidacy. To all, I ask that we now pull on the same rope.

For a guy who admires Senator Obama, I am deeply concerned when I read in the paper or receive e-mails from Hillary supporters vowing to not support our new candidate. I am already excited about an Obama presidency, but to those who are hesitant I implore you to join this cause because time is a luxury we cannot afford.

Over the next few weeks, or as long as it takes, I will be urging Hillary supporters in Washington State and across the country that we must put the past behind us. We must be unified in our support of Senator Obama, or else we risk another disastrous four years of a Republican White House. Whether Obama or Clinton supporters in the primary, we all are neighbors, we are friends, we are Democrats, and we are family. And, like any family that has occasional squabbles, but who has learned to put their problems behind them and move forward, we must do the same.

I know that many people didn't agree with the candidate that I endorsed. I respect their feelings, and all I can say is that sometimes I even disagree with my own wife after 35 years of marriage. Now we have a job to do together, so let's do it.

I know personally that Senator Obama is uniquely capable of bringing our family together. A couple of weeks ago when I ran into him on the House floor, I asked him when will he get a hoop up on the South Lawn of the White House. He replied "As soon as I'm president...hey, did you know that I've been playing basketball with the North Carolina Tar Heels?" I jokingly replied "Of course, that's why you won North Carolina by such a large margin." He laughed a big Obama laugh. This is a man who can put past differences aside and move on to unify the Democratic Party, as well as the country.

I was asked by a reporter today if I was disappointed in this result. I answered honestly and said no, I always knew that we had two brilliant candidates each in their own way, either of whom would represent a break through for America.

Senator Obama's genius is obvious, his inspirational qualities have touched millions, and I am confident in his ability to win this race - if we all pull on the same rope. Now I am chomping at the bit to hear Senator Obama's Inaugural Address, one that has the capacity to have the same effect as the one we heard in January 1961 by JFK. I will do everything within my power to ensure that America has the chance to hear that speech. I hope that you will do the same.

Very truly yours,


Jay Inslee

Reports of Penn's Departure, Exaggerated, Premature

Sam Stein on Huffington Post reports on a conference call that Mark Penn hed with the managing directors of Burson Marsteller (where he is CEO). They can't have been any happier about the events of the past week than were the Clintons (where he is no longer Chief Strategist, but still plenty plugged in.

Burson Marsteller has even more reason to be upset than the Clinton campaign: Penn's handling of the matter lost them the Colombia contract.

Stein confirms that Penn's resignation is (per Penn, anyway) a non-resignation.

"I think you've heard that I made the decision to step down as chief strategist of the Clinton campaign. Penn Schoen and Berland is going to continue to poll for it and I'll continue to play a role advising Senator Clinton and former President Clinton as well as the rest of the leadership of the campaign."

The Clinton campaign, apparently, is eager to absorb even more of his disastrous advice.

(Tags: Clinton, Hillary, Hillary Clinton, Mark Penn, Mark J Penn, Lobbyist, Burson-Marsteller, campaign)

Mickeleh's Take: Here are three things any chief executive (POTUS included) needs to master:

1. Finding smart advisors,
   
2. Empowering them to develop smart strategic options,
   
3. Having the perspective and judgment to select the best of those options for implementation.

Seems to me that Hillary, working with Penn, is 0 for 3.

Mark Penn's Triangulated "Resignation"

Mark Penn, caught-out selling his knowledge and access to both sides of the free trade war, has resigned from the Clinton campaign. Or has he? He's dropped one title ("Chief Strategist"), but apparently he personally and one of his firms stay on the payroll and will continue to advise the campaign. Here's the official announcement from Maggie Williams, Clinton's campaign manager.

"After the events of the last few days, Mark Penn has asked to give up his role as Chief Strategist of the Clinton Campaign; Mark, and Penn, Schoen and Berland Associates, Inc. will continue to provide polling and advice to the campaign."

Two questions: What were the unmentioned "events of the last few days," that led Mark Penn to ask to to give up his role? Is he gone or not? [Update: The answer is "not gone." Penn participated in this morning's conference call.]

• Monday, Penn (wearing his hat as CEO of lobbying and PR giant Burson-Marsteller) met with officials from Colombia to advise them on strategies for getting Congressional approval of the Colombian Free Trade agreement. (Sen. Clinton has been wooing labor with her vigorous opposition to free trade—and has specifically denounced Colombia for anti-union violence.
  
• Thursday, the press and blogosphere started playing back an unfairly edited Clinton remark from early March regarding leaks that an Obama staffer had back-channel conversations with Canada. The snipped version: "“Just ask yourself [what you would do] if some of my advisers had been having private meetings with foreign governments," What Clinton actually said: "Just ask yourself, if some of my advisers had been having private meetings with foreign governments basically saying 'ignore what I’m saying because its only political rhetoric,' I think it raises serious questions.” Well, close enough for politics.
  
• Friday, Penn apologized for the meeting: "“The meeting was an error in judgment that will not be repeated and I am sorry for it. The senator’s well-known opposition to this trade deal is clear and was not discussed.”
• Saturday, Colombia, taking umbrage a the apoloty fired Burson-Marsteller: "The Colombian government considers this a lack of respect to Colombians, and finds this response unacceptable.” (The $300,000 contract had been in place for more than a year, and as Joe Trippi noted, the only question is why hasn't this been an issue earlier?)
  

But there's one other event that surely preceded Mark Penn's asking to step down: A confrontation with Bill and/or Hillary. According to Ann Kornblut and Dan Balz this much has been leaked: "Clinton and her husband, Bill Clinton, were furious with Penn for going to the meeting, campaign officials said." Delicious details, surely to follow.

Steeped in triangulation (the art of finding middle-muddles between two controversial positions), Penn and the Clinton campaign offer us a non-resignation resignation. What exactly happened here? By giving up one title, but retaining a lucrative contract Mark Penn finds himself unable or unwilling to ask the Clash's musical question: "Should I Stay or Should I Go"

Mickeleh's Take: Given the long string of self-wounding strategic blunders that the Clinton campaign has made, and given the ludicrous and transparent goal-post moving spin that Penn has concocted almost daily in his press calls, it's amazing that he's held the Clinton's trust until "the events of the last few days." More amazing that he may still have it.

(Tags: Clinton, Hillary, Hillary Clinton, Mark Penn, Mark J Penn, Lobbyist, Burson-Marsteller, campaign)

Prime Time for Hillary

Sen. Hillary Clinton has just released a second 3:00 AM TV spot. This one is aimed at Sen. John McCain, and focuses on the economy.

"It's 3 am, and your children are safe and asleep.
But there's a phone ringing in the White House and this time the crisis is economic."

Despite the absurdity of anyone making a 3:00 AM phone call on the mortgage crisis, Clinton's team are determined to brand her as President 3:00 AM." Maybe she should change her slogan to "ready on night one."

When did keeping vampire hours become part of the presidency? Makes you wonder what she plans to do with her days. Maybe she'll give Bill the day shift and keep the graveyard shift to herself.

Mickeleh's Take: The Democratic National Convention should offer Hillary Clinton a 3:00 AM speaking slot. In her world, that's prime time.

(Tags: 3:00 AM, Clinton, Hillary Clinton, Campaign)

Did Hillary Just Offer Her Pledged Delegates for Poaching?

Sen. Hillary Clinton has floated a new possible path to victory: she reminds Obama's "pledged" delegates that they're free to switch sides (Newsweek, Daily News). Does she really want to open that door? What's sauce for the gander's delegates is sauce for the goose's.

Mickeleh's Take: I keep encountering folks who are turned off by Clinton's scorched-earth tactics. Among the supers, more folks have switched away from Clinton than to her. What if the same trend takes hold among the pledged delegates?

The Line Obama Needs to Fix In His Speech.

One of the biggest, surefire, applause lines in Sen. Barack Obama's standard stump speech is this one:

"Here is the good news-the name George W. Bush will not be on the ballot. [CHEERS, APPLAUSE] And my cousin Dick Cheney won’t be on the ballot. [LAUGHTER, APPLAUSE] Well, everyone’s got a black sheep in the family.”"

It's an easy warm up joke. But why just let it lie there? Isn't this a ripe opening for Obama to remind us that, while George Bush won't be on the ballot, his war will be; his confusion about who's the real enemy will be; his economic program will be.

People think highly of John McCain. The press loves him. But he's running for the third term of George W. Bush. The Democrats need to work harder—at all levels—to tie McCain to the failed Bush presidency.

Mickeleh's Take: The best way for Obama to take on Sen. Clinton is to show us how effective he will be in taking on John McCain.